How Pemberley Digital Plans to Change Online Video, One Story at a Time

Filed in News by on October 8, 2013 0 Comments

On August 22, the Television Academy announced that “The Lizzie Bennet Diaries,” a modern adaptation of Jane Austen’s “Pride & Prejudice,” would receive the juried Creative Arts Emmy for Original Interactive Program. For what we now refer to as the online video industry, it was a landmark moment. For the creators of the show, it might have been an even bigger occasion, validating their decision to do — as any creative individual aspires to do — something different.

“It started with Hank [Green],” says Bernie Su, executive producer and head writer of “The Lizzie Bennet Diaries.” Su, an aspiring screenwriter, met with Green in March of 2011 after Green had the idea of adapting a show in a way that was native to YouTube and social media. “When you think of most web series today, they are really a chopped up TV show or movie — which is fine,” says Su. “But when Hank brought up the idea of adapting [‘Pride & Prejudice’] as a YouTube series, I immediately knew he meant it as an interactive, vlog-based show.”

“I think storytelling is universal. We use the structures that we have to tell the stories,” says Hank Green. “Today, there aren’t many people communicating stories in the way people actually communicate right now — we see the world through the lens of social media, and to tell a story through that lens made perfect sense.”

Armed with that inspiration, the two set out to determine exactly how they would adapt “Pride & Prejudice” for the world of online video.

Read more at VideoInk

By Sahil Patel

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