Pemberley Digital presents Emma Approved, a full-length adaptation of Jane Austen’s classic Emma. The series follows the iconic Emma Woodhouse, re-imagined as a young brilliant entrepreneur who runs a life coaching and matchmaking business with her business partner and lifelong friend Alex Knightley.
As Emma’s elaborate schemes to make everyone’s lives better lead to unexpected drama and revelations, she learns to listen to the people around her and open her own heart to the possibility of love.
The story plays out on Pemberley Digital’s YouTube channel as Emma records herself for a future documentary about her business, while her blog provides real lifestyle advice and explores the fashion looks featured in the show. Later in the series, Emma’s friend and assistant Harriet Smith starts an interactive, online music club on Emma’s channel, performing original songs and encouraging fans to respond with their own cover videos. The experience spans five different medias: online video, blog posts, photographs, social media and music.
In September of 2015, Emma Approved won the Creative Arts Emmy for Outstanding Original Interactive Program, the second ever YouTube Emmy (the first won by its predecessor, The Lizzie Bennet Diaries).
The series is developed by Bernie Su.